Consumer perception of global branded products quality
نویسندگان
چکیده
منابع مشابه
Consumer perception of bread quality.
Bread contains a wide range of important nutritional components which provide a positive effect on human health. However, the consumption of bread is declining during the last decades. This is due to factors such as changing eating patterns and an increasing choice of substitutes like breakfast cereals and fast foods. The aim of this study is to investigate consumer's quality perception of brea...
متن کاملThe Impact of Fit Measures on the Consumer Evaluation of New Co-Branded Products
A popular strategy currently employed for new product introductions is co-branding. Such a strategy allows a brand to innovate with the support of a partner brand. The present study investigates how consumers perceive a new product with two brands. Previous research focused on the logic of a brand combination by investigating the impact of the fit between both existing product categories (i.e.,...
متن کاملConsumer Perception of Typical Food Products in Europe
Formerly neglected, typical food products nowadays support a higher involvement of an increasing number of farmers as well as they seem to be in phase with consumers’ expectations. Since directives 2081/92 and 2082/92 European Union had set up PDO and PGI labels as means of valorisation with benefits to typical food products. This paper aims firstly at considering typical food products with res...
متن کاملExplaining behavioural intentions toward co-branded products
The authors develop a conceptual model of factors that determine behavioural intentions to buy co-branded products. The model is an extension of the Simonin/Ruth model. Structural equation modelling serves to test the hypotheses. Product fit has the strongest effect (of the exogenous factors) on behavioural intention. Marketers should gain a detailed understanding of consumers’ perceptions of p...
متن کاملGlobal Branded E-Government Stakeholder Interaction
E-government services—electronic services made available by governments to stakeholders, citizens, businesses or governmental authorities—and their type of creation, duration and volatility, are showing dynamic changes in the public sector. E-government services cover all governmental measures at the levels of unions, states and local governments for qualitative improvement in citizen’s various...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: SHS Web of Conferences
سال: 2020
ISSN: 2261-2424
DOI: 10.1051/shsconf/20207401018